Holy hellfire, the heat level'n this here rub is no bullshittin'... It's gonna getcha like the slow flow of snake venom with that lingerin' burn that'll leave your lips on fire. You wanted hot, Imma give you hot! Plus a little o'the zesty... and a whole helluva lotta flavor!
Earl's grillin' tip # 187: Shits gonna be hot... no doubt. Try drinking milk to lull your wimpish screams - not water! And put the beer down too while you're at it, all that's gonna do is spread those fiery oils around your mouth. Milk on the other hand contains a protein that will help neutralize those burnin' demons. Wash hands thoroughly after handling spices or mark my words, you will be sorry.